ABOUT US
Partnering with brands for an unforgettable, unparalleled uniform design and styling experience
In the boutique and luxury space, being on trend is vital in all aspects of your business. Fashion is instant language. It speaks volumes about what your brand is about, and can make or break the confidence of your staff.
Leesa Dawson,
Founder
In the service business, you don’t get a second chance to make a great first impression
Harsh yet true. It only takes an instant for someone to form an opinion about your brand. In fact, research shows it takes less than a second. A blink of an eye. What your team is wearing is a crucial part of that split-second decision.
The impact of your uniforms doesn’t end with customer perception, either. How your staff look and feel in their uniform inspires their confidence, their wellbeing, and their performance … it even inspires their loyalty.
Uniforms matter. That’s why you’re here. And that’s why we do what we do.
But how do you achieve all that with a uniform? Particularly when the word itself means “all the same”, or worse, “monotonous”? That’s where we come in.
Our Unique Approach
At The Uniform Stylist, we’re passionately driven to inject fashion into uniform design. We constantly endeavour to infuse your voice, vision and the needs of your industry into our designs.
Because the uniforms that turn the heads of clients or customers, inspire your staff, and make your competitors green-eyed with envy, are those that do exactly that.
For a long time, fashion has taken a back seat in every industry when it comes to uniforms. Not on our watch! We’re here to disrupt the uniform space in the best way possible.
When we work with clients, our collaborative approach is fun, innovative and interactive—and brings more than 20 years of industry-leading fashion experience to the uniform design table.
Our Mission
TO INSPIRE YOU, OUR CLIENTS, WITH OUR 5-STAR PROCESS & FASHION FLAIR
We turn a once difficult, challenging, tedious and even frustrating experience of bringing your uniform to fruition into one that is exciting, empowering, and most of all, inspiring. We love showing clients how the uniform design experience can be just as much fun—and rich in possibility—as being dressed like a VIP celebrity for an event.
Brands wrongly assume that their uniform options will be boring or limited…when, in fact, the possibilities are more abundant, creative and stylish than they could have imagined!
TO INSPIRE YOUR CLIENTS AND CUSTOMERS
Your uniforms form an integral part of your customer experience, especially in the boutique or 5-star space. We ensure your staff uniforms are next-level—because the initial impression they deliver is everything.
Not only does it instil trust, but it’s also inspiring for clientele to arrive at your location and engage with immaculately-attired team members. That’s when they experience that "je ne sais quoi" and feel delighted to be within your space.
TO ENHANCE OR ESTABLISH YOUR REPUTATION AS AN ASPIRATIONAL BRAND
As a brand with ambitions to be the market leader in your space, or as a brand that already holds this position, your uniform is an opportunity to cement your elite status or take it to the next level by leveraging your brand capital in a different, impactful way.
With custom-designed or professionally-styled uniforms, you'll differentiate yourself from your competitors and stand out from the crowd in the best way possible.
TO INSPIRE YOUR STAFF TO SHOW UP AS THEIR BEST SELVES
Your staff are your biggest asset—and dressing them well is an honour for us. New, unique and beautiful attire is more inspiring for your team members than an updated logo or fresh menu, because what they are wearing matters to them personally.
When you run a service-based business, it's essential that your staff look and feel confident in their uniforms. If they love the way they look, it will inspire their best performance. This equates to a level of pride that shines through in the way they interact with co-workers and clientele.
Other things to know about US
Our styling, design and administrative team is based in Melbourne, Australia. Plus, we service clients nationwide & globally via Zoom, WhatsApp and virtual showroom experiences.
Every accessory or piece of clothing we create is produced by trusted, ethically-certified partners. (We’ve the paperwork to prove their ethical status—so if you need to see it, please do ask.)
We can source eco-friendly fibres and fabrics for brands that are defined by their social and ecological standpoint.
We act as long-term partners to our clients—so, once we’ve designed or curated your uniform collection, we will project manage all future orders free of charge.
We love it when our clients share their excitement about their new uniforms on their social platforms—especially when they make an Instagram Reel or TikTok dance to "show off" their new look and tag us @tus_workwear or @theuniformstylist
Meet The Founder
Head Stylist: Leesa Dawson
As a child, when other little girls were dressing their Barbie dolls in ready-made clothes bought from toy stores, I was designing and sewing couture pieces for my Barbies. Though my dear dolls had little say in their bespoke wardrobe, I felt it made my Barbies special. For the last twenty years I’ve worked in fashion, I’ve loved dressing people for the same reason, to make them feel special.
When I applied for Uni, I only ticked one box. ‘Fashion’. I had no fallback option. Nothing else excited me. I had no “plan B”. After university, with my Fashion Degree in hand, I launched my career, working for some of Australia’s biggest and most loved retailers.
As a buyer, I travelled the globe in search for inspiration, to build collections that were not only innovative and directional, but commercial and unbiased – clothes that looked great on everyone.
I chose clothing that people would love to wear (to work, or play) and clothing that would also reflect what was unique about the iconic brands I worked for.
Fashion builds confidence and can inspire those around you in many ways. Having spent many years running a successful uniform design business, I’ve learnt that in the service industry, that only really works if you’re wearing a uniform that fuses fashion flair with function.
It’s all about uniting as a team and as a brand, whilst still being able to express who you are, as an individual.
That’s why I love what I do. I empower and inspire the people who either wear, or encounter my designs.
To me, work, fashion and feeling good are all one and the same. When you’re interacting with your team and clients everyday—it’s essential you feel good about yourself to be able to perform at the top of your game.
Your journey to your inspiring, unique uniform starts here.
Discover how the Uniform Stylist team can work directly with you to create a one-of-a-kind uniform solution for your business.
Learn more about our services here: